UPMRKT ∞ – Building Brands with Purpose, Heart & Legacy
UPMRKT ∞ is the home of ideas, platforms, and movements that connect people to purpose. From community-driven support to outdoor freedom, we create brands that leave a legacy.
Who We Are
We’re a family team — Gustav, Carolyn, and Jenna — and UPMRKT ∞ is our life’s work. What began as an award-winning digital agency has grown into a purpose-led brand house built on values, creativity, and intention.
Though we no longer operate as a digital service agency, we occasionally collaborate on meaningful projects that align with our mission. Feel free to reach out if you have something special in mind.
Our Brands
I Love Fourways
A community-driven hub that connects over 100,000 residents in Fourways—supporting small businesses, sharing news, and celebrating local life.
Blue Heart Communities
A network of kindness, honesty, and support—powered by real people helping each other through local Facebook groups, partnerships, and purpose-driven engagement.
Get Outdoors Africa
A movement to reconnect with nature, family, and self. From overlanding and camping to healing in the wild—Get Outdoors Africa is where stories, sponsors, and soul collide.
Our Journey
- 2014–2019: Built award‑winning eCommerce and web platforms
- 2016: Launched I Love Fourways
- 2019: Introduced Blue Heart Communities
- 2023: Founded Get Outdoors Africa
- 2025: Reimagined UPMRKT ∞ as a legacy brand house
Let’s Connect
We’re always open to collaboration, meaningful partnerships, or hearing from like‑minded people. Want to get involved, support a project, or explore a special collaboration?
Email us: hello@upmrkt.co
Explore our world: